Your data hold stories.
THEUS gives them a voice.
THEUS is a new type of analysis, a human-centered exploration that takes you deeper into your consumers' world than you ever thought possible.
Developed by Dr. John Ennis, world expert on the application of artificial intelligence to sensory and consumer science
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Meet Dr. Evelyn Reed
Your AI moderator with 20+ years of research expertise, guiding dynamic conversations that uncover authentic human insights.
Empowering Your Research Journey
THEUS doesn't replace traditional research—it amplifies human understanding. Use AI-powered exploration to surface authentic narratives and human tensions before investing in traditional research.
What Makes THEUS Revolutionary
Autonomous Agents
Each participant has unique perspectives and makes independent decisions.
Dynamic Interaction
Participants respond to each other, creating natural group dynamics.
Natural Flow
Let Dr. Reed guide the conversation naturally with her expertise.
Guide the Discussion Your Way
Whisper Guidance
Direct Dr. Reed privately to explore specific topics or redirect the conversation.
Smart Suggestions
Get AI-powered conversation prompts based on the discussion flow.
Simple Three-Step Process
1. Define Your Research
Specify your product category, target demographic profile, panel pool description, and moderator goals
2. Convene Human Stories
Watch authentic voices engage in dynamic discussions. Guide the exploration with real-time whispers to Dr. Reed
3. Get Complete Results
Download a professional PDF with full transcript, panelist profiles, and Dr. Reed's comprehensive analysis
See what insights THEUS delivers
Frequently Asked Questions
Getting the Most from THEUS
THEUS is a powerful knowledge exploration platform that transforms how you understand human experiences and uncover insights.
Use THEUS to explore knowledge and uncover authentic human stories from your data or global insights. It excels at surfacing deeper meanings, revealing human tensions, and identifying overlooked perspectives. While powerful for discovery and exploration, always validate critical findings through traditional research before major business decisions.
For complete information about AI capabilities and limitations, visit our Trust Center
Secure and Private
Enterprise-grade security meets privacy-by-design. THEUS protects your data with industry-leading security practices while ensuring your insights remain completely confidential.
Secure Authentication
Google & Microsoft OAuth 2.0 with no password storage
24-Hour Data Deletion
Session data automatically deleted after 24 hours
No AI Training
Your data is never used to train AI models
SOC 2 Compliant Infrastructure
Built on Vercel's enterprise-grade platform
Learn more about our security practices, privacy commitments, and compliance certifications in our comprehensive Trust Center.
Visit Trust Center